Whether you’re launching a spirit, stocking a bar or simply curious, knowing your liquor bottle sizes makes everything easier — from pricing and pouring to packaging design. This guide breaks down every standard spirits and wine bottle size, in both millilitres (mL) and fluid ounces (oz), and explains what each one is used for.

Standard spirits bottle sizes

Why is 750 mL called “a fifth”?

The standard 750 mL bottle is still nicknamed a “fifth” because, before the US switched to metric in 1980, the standard size was one-fifth of a US gallon (757 mL). The industry rounded to 750 mL, and the name stuck. Today it is the default for most glass liquor and spirits bottles.

Wine bottle sizes

Large Champagne formats are traditionally named after biblical kings. Explore our range of glass wine bottles in Bordeaux and Burgundy shapes.

Quick mL-to-oz reference

50 mL = 1.7 oz · 200 mL = 6.8 oz · 375 mL = 12.7 oz · 700 mL = 23.7 oz · 750 mL = 25.4 oz · 1 L = 33.8 oz · 1.75 L = 59.2 oz. For a full chart, see our oz to mL conversion guide.

Choosing a bottle size for your brand

Your bottle size shapes shelf presence, perceived value and cost per unit. Most spirits launch in the 750 mL standard, add 50 mL minis for sampling, and use 1.75 L handles for on-trade volume. At GlassRock, we manufacture every size above — standard or fully bespoke — with custom shapes, colours and closures, at low minimum order quantities. Learn more about our custom spirits bottle manufacturing.

Curious how these bottles are actually produced? Read our step-by-step guide on how glass is made.

Frequently asked questions

What is the most common liquor bottle size?

The 750 mL bottle (a “fifth”) is the global standard for spirits and wine.

What is a “handle” of liquor?

A 1.75 L bottle — large enough to have a built-in handle.

How many shots are in a 750 mL bottle?

About 17 standard 1.5 oz shots.

Is 700 mL or 750 mL standard?

750 mL is standard in the US; 700 mL is the common standard across the EU and UK.

Need custom liquor bottles for your brand? GlassRock manufactures every size and shape above, with low MOQs and full custom branding. Request a free quote or browse our liquor bottles.